Hyacenth Bendaña in her father's jeepney, protesting against the jeepney phaseout and fighting for more inclusive active transport policies
Cover Hyacenth Bendaña in her father’s jeepney, protesting against the jeepney phaseout and fighting for more inclusive transport policies
Hyacenth Bendaña in her father's jeepney, protesting against the jeepney phaseout and fighting for more inclusive active transport policies

At the age of seven, Hyacenth Bendaña started accompanying her jeepney driver father at rallies. Now, as co-founder of the Move As One Coalition, she’s laying the groundwork for change in the Philippine transport sector

At seven years old, most children can only dream of changing the world one day. But for Hyacenth Bendaña, the daughter of a jeepney driver, trying to change the world was an everyday experience. “At seven, I started joining protests with my father,” she recalls. “If anyone is protesting in the streets, it’s likely to be a jeepney driver. They’re amazing at forming connections. Beyond Facebook, some don’t even have cellphones and just organise through word-of-mouth.”

Bendaña was doing everything she could to support her father, who often worked 20-hour days just to put food on the table. “Jeepneys work with a boundary system, which has a fixed amount you need to meet,” she says. “Only after eight hours of working could he start earning his wages. He had to work around his license plate being coded that day, but he couldn’t afford to give up. He’d borrow jeeps from others to make his daily wages.” 

As Bendaña grew up, she continued to immerse herself in the world of transport policies. A batch valedictorian at Ateneo de Manila University in 2019, Bendaña served as the student council president, where she amplified her cause by staging more rallies to improve public transportation and uphold the rights of transport workers. 

In 2020, Bendaña co-founded the Move As One Coalition, which advocates for inclusive mobility, protected bike lanes and more. By 2021, the Move As One Coalition had successfully pushed for the development of 500 kilometres of protected bike lanes. By 2024, Move As One had secured PHP 38 billion (US$660 million) for road-based public transport investments. 

In 2021, Bendaña co-founded the People’s Budget Coalition to support sectors pushing for a more pandemic-responsive national budget as the country struggled to recover. The following year, she helped build the movement opposing the Pasig River Expressway. In 2023, she supported the launch of the Make It Safer Movement. And in 2024, she co-founded the Tarabangan Bicol Disaster Volunteer Network, which ensured the equitable distribution of resources to communities affected by disasters in the Bicol Region. Through these efforts, Bendaña has become a powerful force for sustainable reform in the Philippine transport system and beyond.

More from Tatler: Meet Carla Mae Leonor, whose fusion of business and design is elevating Filipino creative industries

Tatler Asia
Hyacenth Bendaña and her family, protesting against the jeepney phaseout and fighting for more inclusive active transport policies
Above Hyacenth Bendaña and her family, protesting against the jeepney phaseout and fighting for more inclusive transport policies
Hyacenth Bendaña and her family, protesting against the jeepney phaseout and fighting for more inclusive active transport policies

Issues of modernisation and inaccessibility

“Growing up, we knew advocacies like women’s rights or agriculture. But we never heard about transport as an advocacy,” says Bendaña. “After the modernisation of jeepneys and all the more during the pandemic, people started to raise questions about mobility and transportation.” 

The Department of Transportation’s Public Utility Vehicle Modernisation Program (PUVMP), introduced in 2017, aims to overhaul the transport sector by replacing old jeepneys with safer, eco-friendly models equipped with modern amenities like air-conditioning, GPS and automated fare systems.

While the initiative promises improved efficiency and sustainability, it has faced strong resistance from jeepney drivers and commuters due to its economic implications. Drivers are forced to join cooperatives and acquire costly modern vehicles—some priced up to PHP 2.8 million—pushing many toward financial instability. Critics, including transport group PISTON, argue that the programme disregards workers’ rights and livelihoods, calling instead for a just, worker-led transition. The higher quotas imposed under the new system would leave drivers earning far less, making it difficult to support their families.

Tatler Asia
Hyacenth Bendaña on a technical mission of the Department of Transportation and Civil Society to Australia
Above Hyacenth Bendaña on a technical mission of the Department of Transportation and Civil Society to Australia
Hyacenth Bendaña on a technical mission of the Department of Transportation and Civil Society to Australia

For Hyacenth Bendaña, the way to improve the Philippine transport system is to focus more on the people, rather than on making vehicles more efficient. This often means protesting in the streets—which she was able to organise throughout her time at Ateneo De Manila. “The lens through which I see democracy is, first and foremost, through protest,” says Bendaña. “Other students have a different lens: through creating programmes, winning business case competitions or becoming the president of an organisation.”

Building off her background, she organised numerous protests, some of which garnered national attention. She recognised that it made for a compelling headline: university students were pushing for the rights of lower classes, immersing themselves in the experiences of people from all walks of life. Some senators would even join the protests, adding credibility to the cause. “When you take public transportation, you are exposed to people from different backgrounds,” she says. “You see how people with different kinds of disabilities navigate the train system—or struggle to. You develop a different kind of empathy from this groundwork.”

In case you missed it: Jeepney’s enduring journey—origins, cultural value, and the threat of being phased out

Building an organisation amid a pandemic

When Bendaña graduated from university in 2020, she remained devoted to the cause she had been highlighting for years. But when Covid-19 started spreading throughout the Philippines in early 2020, protests came to a standstill. “Many of the protests are centred on Manila,” she says. “But we had to go home to provinces [like Albay], where there were minimal democratic actions and no civil society organisations. There were fewer protests for jeepney drivers’ rights.” 

Still, Bendaña was not willing to give up. She co-founded the Move As One Coalition, but says it was difficult to get the organisation up and running. “Many of its initial members were former civil servants, which humanised the government,” she recalls. “While protesting, it was easy to stir people’s frustrations with the government to build momentum.” 

But transitioning to coalition work required a more delicate, careful approach. “I was challenged to rebuild my trust in the government. It was the institution that made my father’s life difficult, that phased out jeepneys in 2017, that ignored our invitations to dialogue. It was frustrating as it often felt like we were just going in circles. The people I was trying to work with had fixed mindsets,” she says. 

One of the issues that the Move As One Coalition tackles head-on is the lack of protected bike lanes, which was a glaring issue for healthcare workers during the Covid-19 pandemic in 2020. “Many of them couldn’t afford cars. But the public transport system was fully shut down during that time. They had no choice but to walk during the wee hours of the morning, and some of them got into accidents with speeding vehicles,” Bendaña laments. “We started designing protected biking lanes to connect different hospitals. We also advocated for the government to cover transport workers’ salaries, especially because social distancing lessened the number of passengers they could pick up and drop off.” 

The role of women in active transport policies

Tatler Asia
Hyacenth Bendaña at the World Urban Forum for the United Nations in Cairo, Egypt
Above Hyacenth Bendaña at the World Urban Forum for the United Nations in Cairo, Egypt
Hyacenth Bendaña at the World Urban Forum for the United Nations in Cairo, Egypt

Bendaña has held a unique position as the daughter of a jeepney driver, which made her something of a poster child for the transport sector. “But I am still not a driver–I am the daughter of a driver. I grew up in this world, but they might have felt my experiences were not enough to justify this. This would sometimes result in microaggressions and condescension,” she says. 

Being a woman has also allowed her to be a key player in discussions around transport issues in the Philippines. Women’s immersion in the lives of family members, from the youngest child to the oldest parent, familiarises them with everyday transportation struggles. “Women know that five seconds is not enough for a pregnant woman to cross the street. They know that overpasses can be uncomfortable for women in dresses or skirts to cross,” she says. “The lack of usable sidewalks makes it difficult for people with disabilities or the elderly on the way to doctors’ appointments.” 

Building a community, one day at a time

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Hyacenth Bendaña at the Committee Hearing on Education - Educational Commission (EDCOM II) on the importance of resilient infrastructure that supports learning in the worsening climate crisis
Photo 2 of 3 Hyacenth Bendaña and her team on the Move As One National Bike Day in Arcovia City, Pasig
Photo 3 of 3 Hyacenth Bendaña on a technical mission of the Department of Transportation and Civil Society to Australia
Hyacenth Bendaña at the Committee Hearing on Education - Educational Commission (EDCOM II)
Hyacenth Bendaña and her team on the Move As One National Bike Day in Arcovia City, Pasig
Hyacenth Bendaña on a technical mission of the Department of Transportation and Civil Society to Australia

Bendaña is keen to emphasise that the push for better transport policies is a collective effort. “Starting a movement is one thing; making it sustainable is another challenge,” she says. “I want to build a transport movement that is not reliant on me as an individual. I can’t do things alone–many people have the network, education and resources to give the organisation more credibility.” 

An important lesson she’s learned since starting coalitions is the importance of paying each person fairly. Bendaña’s own ability to protest was directly proportional to the time and resources she had to rally in the streets. Meanwhile, the people she advocated for couldn’t even reach the daily minimum wage of PHP 645. 

“Even jeepney drivers who want to attend half-day Congress hearings cannot afford to do so, because it means a loss of profit and time,” she says. “But when you give them liveable wages for organising, when their daily work is subsidised and they have transport allowance, members of these sectors are incentivised to represent themselves and share their lived experiences.”

Carving a new path forward

Tatler Asia
Hyacenth Bendaña, during her years as a student in Ateneo De Manila University, leading a rally for better active transport policies
Above Above Hyacenth Bendaña, during her years as a student in Ateneo De Manila University, leading a rally against lowering the age of criminal liability for children (Photo: courtesy of Hyacenth Bendaña)
Hyacenth Bendaña, during her years as a student in Ateneo De Manila University, leading a rally for better active transport policies

Unity is a key component of Filipino culture, which prides itself on being deeply family-oriented. But that can put undue weight on younger generations to live out their parents’ unexpressed dreams and unmet goals. After working tirelessly to drive the conversation around transport, Bendaña feels it is time to focus on other aspects of public policy that need her help. With Move As One now becoming more self-sustaining, she feels empowered to explore wherever she is called to serve.  

“There are a lot of systematic barriers that prevent us from participating–claim your space anyway. There is no time for you to reject yourself or minimise your efforts when there is so much you can do from where you are,” she offers as advice. “My name was not on the list of these meetings, but I invited myself. I was not a priority to them. I was not top of mind when they wanted to talk to experts in the field. But I started building the credibility of my name on the merits of my hard work.” 

As Bendaña explores other aspects of Philippine public policy, one thing is certain: she will be approaching every new pursuit with ferocity and heart. 

Front & Female Changemakers celebrates the extraordinary journeys of inspiring women who have emerged as powerful changemakers in a range of fields, offering a glimpse into their lives and showcasing their courage, vision and relentless pursuit of change and progress. From social entrepreneurs and business leaders to educators, artists, activists and scientists, Front & Female changemakers exemplify the ability to challenge the status quo and demonstrate the power of women to effect change.

NOW READ

Meet Elizabeth Quijano, the Blaan indigenous community’s first creative writer to win a National Book Award

Beyond surfing: why Lokal Lab’s vision matters for a resilient, sustainable Siargao

These farmers grow your food, but they can’t afford to eat—this social enterprise is changing that

Credits

Photography: Courtesy of Hyacenth Bendaña

Topics

Celine Dabao
Associate Editor for Tatler Homes, Tatler Philippines

About 

Celine first read Charlotte’s Web at the age of five–and she hasn’t stopped turning pages since. Her favourite authors are Mona Awad and Nat Cassidy. Besides writing for Tatler, she listens to BTS and spends time with her family.  


Work 

Celine took up secondary education with a major in English, graduating from De La Salle University in 2023. She advocates for female empowerment through creative expression by writing for Tatler Homes.  

For story leads or inquiries, you may reach out to her via celine.dabao@tatlerasia.com.