Cover A part of the Ask Granny creative initiative launched in 2022, this community project sees seniors sharing treasured recipes, cooking stories and life lessons—proving that even a simple shared meal can keep loneliness at bay (Photo: courtesy of OHH Dear Communications)

One in three elderly people in Hong Kong faces loneliness—but a quiet revolution is underway. From senior modelling agencies challenging ageism to grandmas preserving traditional pastries, local changemakers are proving that the golden years can be filled with purpose

I was watching the second season of Man on the Inside on Netflix recently. It’s a typical whodunnit caper, with Ted Danson playing an elderly investigator, quite similar in style to another Netflix release, The Thursday Murder Club (2025). Based on Richard Osman’s book of the same name, it too features elderly people cracking mysteries and solving crimes with a jolly, devil-may-care attitude. Yet what is most striking—and poignant—isn’t the clever plot twists or witty one-liners; it is the genuine friendship and camaraderie between the old people. Whether it’s the banter over chess between Charles (Danson) and Calbert (Stephen McKinley Henderson) in Man on the Inside or The Thursday Murder Club’s octogenarians’ “I got your back” vibe, these moments transcend the comedy whodunnit genre; these are tales of happily-ever-after friendships among old people—the kind most of us hope to have in our golden years. Perhaps they resonate so deeply because we know how real the fear of loneliness is when one is older.

Several recent studies show how pervasive loneliness is in our society. One in three elderly people in Hong Kong struggles with loneliness, according to research done in September 2025 by HSBC and local NGO Food Angel. Globally, the World Health Organization reported in its June 2025 study, From Loneliness to Social Connection: charting a path to healthier societies, that around 11.8 per cent of older adults experience loneliness.

Also read: Can an AI companion be ‘someone to talk to’ for lonely elderly people?

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Above Netflix series like ‘The Man on the Inside’ and ‘The Thursday Murder Club’ resonate because they show something we all hope for—friendships that refuse to fade with age (Photo: courtesy of Tudum)

But these figures only tell part of the story. We sat down with key stakeholders who work closely with the elderly to reveal the other part. One of them is Zip Cheung, who, in 2016, founded creative agency OHH Dear Communications, which offers services including a senior modelling agency. “My experience as a senior features reporter for a local newspaper revealed to me the prevalent negative stereotypes society holds against seniors,” Cheung explains. “I believed these stereotypes were outdated, as today’s seniors are generally more educated and open-minded. This inspired me to establish Hong Kong’s first—and still only—senior modelling agency to change public perception by training seniors as commercial models.” To date, the agency has worked with more than 50 older models and provided over 100 hours of drama, acting and modelling training, offering the participants the chance to hone their skills.  

In 2022, Cheung launched the Ask Granny creative initiative to curate community and art projects that allow seniors and younger generations to connect in relaxed, creative ways. The projects use innovative approaches to spark intergenerational communication. Most recently, in August 2025, seniors were recruited as chefs at the Generations Kitchen community project, where elderly participants bonded through exchanging recipes, preparing food and sharing stories. One of them, Jane, said, “The most unforgettable moment in the kitchen was [when we shared] small talk while washing the dishes after dinner.”

In case you missed it: Zip Cheung and Anita Lee on why improving elder visibility in Hong Kong is important

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Above OHH Dear Communications’ senior modelling agency has trained over 50 older models since 2016, showing that poise and presence have no age limit (Photo: courtesy of OHH Dear Communications)

Recognising that such routine moments bring people together, in 2021, Anita Lee founded social enterprise Time to Gold, a platform that preserves these treasured recipes and honours elderly Hongkongers by giving them the chance to show their expertise. Her inspiration came from “a deep admiration for the craftsmanship and artistry of traditional local pastries, which are often passed down through generations of elders”. Time to Gold organises cooking workshops where elderly women teach and reminisce about their cultural heritage through pastry-making. These sessions foster camaraderie, mutual respect and the sharing of stories that strengthen community bonds.

Beyond the workshops, Time to Gold has established more than 20 retail outlets that provide work opportunities for older people in various settings. “This holistic approach offers multiple avenues for seniors to remain active, connected and engaged in meaningful work, reinforcing their sense of purpose and belonging,” Lee says. “A strong sense of belonging can significantly enhance seniors’ emotional well-being, reducing feelings of loneliness and depression. It boosts their confidence, gives them a sense of purpose, and encourages active participation in social activities.”

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Above From creative workshops to intergenerational cooking sessions, these moments of shared laughter, learning and purpose are redefining what it means to grow older with dignity and joy in Hong Kong (Photo: courtesy of OHH Dear Communications)

As inspiring as this sounds, it’s not devoid of obstacles. Lee says, “One of the main challenges we face is overcoming societal perceptions of ageing, which can sometimes undervalue seniors’ contributions.” This perception can lead to stereotypes, intergenerational misunderstanding and ageism in the workplace and society, which directly impact these individuals’ sense of belonging.

Cheung calls for an “age-enabling” atmosphere in our daily interactions with the elderly. When a community fosters an inclusive attitude towards seniors, they feel more comfortable and empowered to adopt an active lifestyle.

This “age-enabling” atmosphere must begin at home. Queenie Man, founder of Project Futurus, a social enterprise that promotes positive ageing, says that isolation often starts with living conditions. Even those people living in retirement homes surrounded by peers may face isolation if their environment doesn’t foster genuine community and engagement.

Imagine arriving at an old-age home with just a small suitcase, your entire life packed inside

- Queenie Man -

“Imagine arriving at an old-age home with just a small suitcase, your entire life packed inside,” says Man. “Many older adults have told me, ‘I’ll never go to a care home; it feels like a prison.’”

The prison metaphor isn’t hyperbole. In Hong Kong, most residential care homes for the elderly still operate under a traditional model where decisions are made by operators, with little input from residents themselves. Residents have limited autonomy over simple choices: when to wake up, what to eat and how to spend time. “Ageing is not a choice, and it can be a lonely journey marked by uncertainty, disconnection and loss,” Man says. “Yet the right to make decisions should not diminish with age.”

To shift this paradigm, she argues, we must start by asking the opinions of older people themselves, recognising and respecting their preferences. When they are part of the decision-making process, care is more likely to reflect their needs and lived experiences. During a recent visit to Cape Town for the International Federation on Ageing Conference, Man met the Hangberg Seniors, a local group that gathers weekly at a community centre. In a modest setting, they spend mornings singing gospel songs, exercising and sharing simple meals. “Despite limited resources, their spirit was uplifting,” Man says. “The joy in their companionship and the strength of their community were truly inspiring.”

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Above Dignity on a plate: Project Futurus’ Captain Softmeal programme has delivered over 70,000 texture-modified meals to elderly people with swallowing difficulties and dementia (Photo: Instagram / @captainsoftmeal)

Through Project Futurus, she hopes to bring this same joy and, above all, dignity to senior living conditions. One of its programmes is Captain Softmeal, which helps those suffering from swallowing difficulties improve their quality of life through a texture-modified diet. To date, Captain Softmeal has delivered more than 70,000 soft meals to elderly homes, elderly centres and rehabilitation facilities.

Man says, “We’ve connected with more than 4,500 elders living with dementia and swallowing difficulties. Some moments are deeply moving, such as when gong gong [granddad] and po po [grandma] light up with smiles and laughter. One of my most cherished memories from our dim sum delivery programme was when a granny held my hands tightly, looked me in the eyes, and said, ‘I haven’t felt this happy in years.’”

To spread this kind of happiness across the city’s silver generation, we have to reimagine the culture of care. This requires a collective shift in mindset, where ageing is normalised and old people are given the dignity, autonomy and empathy they deserve. Because ultimately, what made those television moments in The Man on the Inside or The Thursday Murder Club so moving wasn’t the mystery-solving or the comedy, it was witnessing people who refused to let age diminish their capacity for friendship, joy and purpose. What got us misty-eyed was not wishful thinking about an idyllic retirement, but realising that it’s entirely possible to live one’s golden years filled with joie de vivre—if we work towards it as a society.

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Suchetana Mukhopadhyay
Digital Content Manager, Tatler Hong Kong

Suchetana Mukhopadhyay is the Digital Content Manager for Tatler Hong Kong. In this role, she leads all digital editorial and branded content on Tatler Hong Kong’s website, from brainstorming story ideas with the writers to editing and publishing the articles, and from managing the overall content flow to driving search engine optimisation. She also leads the beauty content at Tatler Hong Kong and across the region, and is always looking to champion diversity through her articles. She was previously with Cedar Hong Kong and Gafencu, and freelanced for the South China Morning Post, Campaign Asia-Pacific, CNN and more. Contact her here.