One in three elderly people in Hong Kong faces loneliness—but a quiet revolution is underway. From senior modelling agencies challenging ageism to grandmas preserving traditional pastries, local changemakers are proving that the golden years can be filled with purpose
I was watching the second season of Man on the Inside on Netflix recently. It’s a typical whodunnit caper, with Ted Danson playing an elderly investigator, quite similar in style to another Netflix release, The Thursday Murder Club (2025). Based on Richard Osman’s book of the same name, it too features elderly people cracking mysteries and solving crimes with a jolly, devil-may-care attitude. Yet what is most striking—and poignant—isn’t the clever plot twists or witty one-liners; it is the genuine friendship and camaraderie between the old people. Whether it’s the banter over chess between Charles (Danson) and Calbert (Stephen McKinley Henderson) in Man on the Inside or The Thursday Murder Club’s octogenarians’ “I got your back” vibe, these moments transcend the comedy whodunnit genre; these are tales of happily-ever-after friendships among old people—the kind most of us hope to have in our golden years. Perhaps they resonate so deeply because we know how real the fear of loneliness is when one is older.
Several recent studies show how pervasive loneliness is in our society. One in three elderly people in Hong Kong struggles with loneliness, according to research done in September 2025 by HSBC and local NGO Food Angel. Globally, the World Health Organization reported in its June 2025 study, From Loneliness to Social Connection: charting a path to healthier societies, that around 11.8 per cent of older adults experience loneliness.
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But these figures only tell part of the story. We sat down with key stakeholders who work closely with the elderly to reveal the other part. One of them is Zip Cheung, who, in 2016, founded creative agency OHH Dear Communications, which offers services including a senior modelling agency. “My experience as a senior features reporter for a local newspaper revealed to me the prevalent negative stereotypes society holds against seniors,” Cheung explains. “I believed these stereotypes were outdated, as today’s seniors are generally more educated and open-minded. This inspired me to establish Hong Kong’s first—and still only—senior modelling agency to change public perception by training seniors as commercial models.” To date, the agency has worked with more than 50 older models and provided over 100 hours of drama, acting and modelling training, offering the participants the chance to hone their skills.
In 2022, Cheung launched the Ask Granny creative initiative to curate community and art projects that allow seniors and younger generations to connect in relaxed, creative ways. The projects use innovative approaches to spark intergenerational communication. Most recently, in August 2025, seniors were recruited as chefs at the Generations Kitchen community project, where elderly participants bonded through exchanging recipes, preparing food and sharing stories. One of them, Jane, said, “The most unforgettable moment in the kitchen was [when we shared] small talk while washing the dishes after dinner.”
In case you missed it: Zip Cheung and Anita Lee on why improving elder visibility in Hong Kong is important





