(Photo: Sophie Chapman)
Cover Sophie Chapman co-founded her startup EcoBricks in 2020 to turn plastic waste into bricks that can be used for various purposes including paving roads (Photo: Sophie Chapman)
(Photo: Sophie Chapman)

Sophie Chapman discusses how her Hong Kong-based startup, EcoBricks, is converting plastic and construction waste into durable material for various uses

While on holiday in the Philippines with her husband a few years ago, Sophie Chapman, co-founder of Hong Kong green start-up EcoBricks, witnessed an upsetting sight: a stream of waste in the ocean. “It was literally like a current of non-stop waste. Right in the middle, as we passed, was an upside-down turtle,” she recalls.

What’s more, the beach at their resort was strewn with rubbish carried in by ocean currents from other islands, which staff would clear up early every morning before guests hit the sand. The experiences left Chapman pondering the ineffectiveness of existing plastic waste recycling methods, despite ongoing global sustainability efforts.

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(Photo: Sophie Chapman)
Above Bricks produced by EcoBricks have been used to pave the promenade at Sino Group’s Gold Coast Piazza in Hong Kong (Photo: Sophie Chapman)
(Photo: Sophie Chapman)

The worldwide plastic waste recycling rate is stuck at a mere 10 per cent, according to the United Nations Environment Programme. Chapman believes this low figure stems from the high costs and complex processes involved, which discourage many recyclers. But many of the processes turn waste plastic into new, usable plastic; she realised, for the idea to work, the product needed to be something essential. And so the idea of turning plastic waste into bricks—a material needed everywhere—was sparked.

Chapman and Sharghy launched EcoBricks in May 2020. They operate an industrial-scale factory in Yuen Long with a rated production capacity of 50,000 bricks daily. Each brick—made of up to 65 per cent plastic waste and construction waste—can be customised in various shapes and colours, and used for everything from paving pathways to seating areas.

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Becoming an eco-warrior

Chapman, who grew up in the UK, discovered her passion for environmental issues during a sustainability-themed day at secondary school. The experience shaped one of her fundamental beliefs: “All human actions have consequences for this planet. Every person you bring on this planet is probably going to negatively affect the natural world.”

After graduating from the University of Oxford with a maths degree, she joined Morgan Stanley in 2014 to work in structured finance. Spurred by the green spirit she’d developed as a teen, she soon found herself frustrated by her colleagues’ reliance on disposable cups, and tried to implement sustainable changes like banning single-use cups and adding recycling bins, but her efforts fell flat.

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Photo 1 of 2 Chapman holds a double-walled reusable glass cup she designed while still working in banking (Photo: Sophie Chapman)
Photo 2 of 2 Two of her reusable cups filled with beverages on the table (Photo: Sophie Chapman)
(Photo: Sophie Chapman)
(Photo: Sophie Chapman)

Chapman designed a double-walled reusable glass cup. However, with its plastic lid, “it wasn’t sustainable enough for me,” she says. It was around this time that she went on that eye-opening trip to the Philippines; once she recognised the potential of her business idea, she made the leap and left her banking job.

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Driving impact with a scalable solution

Hong Kong property developer Sino Group provided incubation and funding for the start-up’s pilot facility and, in 2022, EcoBricks debuted its product at Sino’s Gold Coast Piazza. More than 15,000 bricks—made from 5,400 kg of plastic waste upcycled from discarded washing machines—were used to pave the promenade and line another pedestrian path. 

“[Hong Kong] is the perfect model [for such a company]. It’s a super small area with huge waste generation and huge amounts of construction,” Chapman says. “This model works everywhere.” In the summer of 2024, when the EcoBricks factory became fully operational, more than 50 tonnes of local plastic collected from recyclers and businesses were recycled; some of the resulting bricks have been used to pave a road in the northern New Territories and to build outdoor seating areas in Tai Kok Tsui. She aims to expand into new markets, including Australia, Singapore and mainland China.

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Photo 1 of 2 The exterior of EcoBricks’ factory in Hong Kong’s New Territories (Photo: Sophie Chapman)
Photo 2 of 2 Newly-made bricks produced in the EcoBricks’ factory (Photo: Sophie Chapman)
(Photo: Sophie Chapman)
(Photo: Sophie Chapman)

In land-scarce Hong Kong, a major challenge has been finding a suitable location for her factory. It took her a full year of scouting sites and navigating intricate legislation before she secured a spot. Yet 18 months later, the government told her it would be taking the land back and she would have to relocate.

Despite this bump in the road, Chapman remains undeterred in her mission to make a difference: “You have just got to go with the flow, be adaptable and never give up. No matter how big the challenge seems, you can overcome it.”

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Quick takes

We asked Chapman a few quickfire questions to learn what makes her click. 

Who is your favourite singer?

Sophie Chapman (SC): Taylor Swift, by a mile. I love hitting Taylor Swift when I’m driving by myself; Taylor Swift is on repeat. 

What’s your favourite Taylor Swift song?

SC: Blank Space. I don’t know how, but my four-year-old can sing Blank Space

You played sports quite actively in your childhood. What’s your favourite sport?

SC: It has to be bouldering, so it is climbing. I love it. I don’t do it enough here [in Hong Kong], but whenever I get back to London, I go to my climbing gym.

If you could have lunch with any person, living or deceased, who would it be? 

SC: David Attenborough. I love watching his documentaries and would like to ask him about the different animals and wildlife he has seen over his lifetime. 

Do you prefer testing out an idea first or doing it first? 

SC: I’m pretty impulsive. In my head, I wish I could plan everything, but the reality is, I don’t have time anymore. 


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Yoyo Chow
Editor, Power & Purpose, Hong Kong, Tatler Hong Kong

Based in Hong Kong, editor Yoyo Chow covers the people and ideas redefining Asia’s future—from cutting-edge innovation and AI to bold moves in sustainability and diversity. She also drives content for Tatler Gen.T in Hong Kong, a platform and community spotlighting the region’s next generation of startup founders, creatives and changemakers.

Before that, she was a video journalist producing content for international TV and digital platforms, including Reuters and South China Morning Post. If you have a powerful story to share, she’s all ears. Send press materials, event invites and any inquiries to yoyo.chow@tatlerasia.com.